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Help
If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, withing 24 hours on weekdays.
Customer service
All questions about your order, return and delivery must be sent to our customer service team by e-mail at yourstore@yourdomain.com
Sale & Press
If you are interested in selling our products, need more information about our brand or wish to make a collaboration, please contact us at press@yourdomain.com
Cet ouvrage de rfrence en Marketing Appliqu prsente de manire dtaille et concise toutes les composantes cls pratiques du marketing Stratgique et Oprationnel : la stratgie marketing, le march, le marketing de linformation, la stratgie marketing, les 4P (produit, prix, distribution, promotion),les techniques de vente et de ngociation, lingnierie du marketing,la communication commerciale, la Communication mdias. La dernire partie de cette nouvelle dition mise jour, traite de la communication professionnelle : communication inter personnelle. Ce livre est un outil de rvision efficace qui prsente galement des techniques rcentes dans lingnierie marketing. Pour les cadres oprationnels, parler et comprendre le langage du manager marketing est une valeur intrinsque dans lunivers professionnel. Alors, si vous avez en main ce livre, cest que probablement nous avons ceci en commun, la passion du terrain et de lexprimentation et, en mme temps, lexigence thorique qui permet la transmission dcisionnelle pratique. Nous sommes donc certains que nous passerons de bons moments ensemble. Nous avons voulu modestement formaliser lempathie de l'Ingnierie Marketing.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
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⚠️ California Proposition 65 Warning: Some products sold on this website may expose you to chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm. For more information, visit www.P65Warnings.ca.gov.
