Liquid Bread: Beer And Brewing In Crosscultural Perspective (Anthropology Of Food & Nutrition, 7)

Liquid Bread: Beer And Brewing In Crosscultural Perspective (Anthropology Of Food & Nutrition, 7)

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This Important Volume Sheds New Light On The Social, Political, And Economic Role Of Beer In Society.... Highly Recommended.Choicea Choice Outstanding Academic Book Of The Year 2011Winner Of The 2011 Gourmand World Cookbook Uk Awardbeer Is An Ancient Alcoholic Drink Which, Although Produced Through A More Complex Process Than Wine, Was Developed By A Wide Range Of Cultures To Become Internationally Popular. This Book Is The First Multidisciplinary, Crosscultural Collection About Beer. It Explores The Brewing Processes Used In Antiquity And In Traditional Societies; The Social And Symbolic Roles Of Beerdrinking; The Beliefs And Activities Associated With It; The Healthpromoting Effects As Well As The Healthdamaging Risks; And Analyses The Modern Role Of Large Multinational Companies, Which Own Many Of The Breweries, And The Marketing Techniques That They Employ.From The Introduction:What Made You Pick Up This Book? Was It The Thought Of That Foaming Pint While You Relaxed In A British Pub, A German Beer Garden, A Czech Restaurant, An American Or Continental Bar, On A Beach Or Ski Slope Or In Front Of The Television At Home? Wherever Your Beer Was Purchased, In Much Of The World You Would Have Been Offered Choice. The Choice Might Only Have Been Between Different Brand Names Of Bottled Beer, Or It Might Have Been Between A Wide Range Of Ales, Lagers, Wheat And Other Beers From A Cask, A Keg, Cans Or Bottles. Even People Who Do Not Drink Beer Will Be Aware Of This Diversity.The Editors Believe That This Collation Of Perspectives On Beer Will Also Intrigue Many Readers In The General Public.

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Frequently Asked Questions

  • Q: What is the main focus of 'Liquid Bread: Beer and Brewing in Cross-Cultural Perspective'? A: The book explores the social, political, and economic roles of beer across various cultures, delving into brewing processes, social implications of beer-drinking, and the impact of multinational companies in the beer industry.
  • Q: Who is the author of this book? A: The book is authored by Wulf Schiefenhövel, highlighting his expertise in anthropology and food studies.
  • Q: When was 'Liquid Bread' published? A: The book was published on May 1, 2013.
  • Q: How many pages does the book contain? A: The book has a total of 264 pages.
  • Q: What kind of binding does this book have? A: The book is available in paperback binding.
  • Q: Is this book suitable for academic purposes? A: Yes, the book has been recognized as a Choice Outstanding Academic Book of the Year 2011, making it suitable for academic study.
  • Q: What topics are covered in this book related to beer? A: Topics include historical brewing processes, cultural significance of beer, health implications, and the role of marketing in the beer industry.
  • Q: Does this book include any illustrations or images? A: The book primarily focuses on text and analysis, and it may not contain a significant number of illustrations or images.
  • Q: Can non-academic readers benefit from this book? A: Yes, the editors believe that the diverse perspectives on beer will intrigue many readers beyond the academic community.
  • Q: What awards has this book received? A: It won the 2011 Gourmand World Cookbook UK Award and has been recognized by Choice as an outstanding academic work.