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Localization Strategies for Global EBusiness,Used
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The acceleration of globalization and the growth of emerging economies present significant opportunities for business expansion. One of the quickest ways to achieve effective international expansion is by leveraging the web, which allows for technological connectivity of global markets and opportunities to compete on a global basis. To systematically engage and thrive in this networked global economy, professionals and students need a new skill set; one that can help them develop, manage, assess and optimize efforts to successfully launch websites for tapping global markets. This book provides a comprehensive, nontechnical guide to leveraging website localization strategies for global ecommerce success. It contains a wealth of information and advice, including strategic insights into how international business needs to evolve and adapt in light of the rapid proliferation of the 'Global Internet Economy'. It also features stepbystep guidelines to developing, managing and optimizing internationalmultilingual websites and insights into cuttingedge web localization strategies.
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This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
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