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Logo Modernism,Used
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Modernist aesthetics in architecture, art, and product design are familiar to many. In soaring glass structures or minimalist canvases, we recognize a time of vast technological advance which affirmed the power of human beings to reshape their environment and to break, radically, from the conventions or constraints of the past. Less wellknown, but no less fascinating, is the distillation of modernism in graphic design.This unprecedented TASCHEN publication, authored by Jens Mller, brings together approximately 6,000 trademarks, focused on the period 19401980, to examine how modernist attitudes and imperatives gave birth to corporate identity. Ranging from media outfits to retail giants, airlines to art galleries, the sweeping survey is organized into three designorientated chapters: Geometric, Effect, and Typographic. Each chapter is then subdivided into form and style led sections such as alphabet, overlay, dots and squares.Alongside the comprehensive catalog, the book features an introduction from Jens Mller on the history of logos, and an essay by R. Roger Remington on modernism and graphic design. Eight designer profiles and eight instructive case studies are also included, with a detailed look at the life and work of such luminaries as Paul Rand, Yusaku Kamekura, and Anton Stankowski, and at such significant projects as Fiat, The Daiei Inc., and the Mexico Olympic Games of 1968. An unrivaled resource for graphic designers, advertisers, and branding specialists, Logo Modernism is equally fascinating to anyone interested in social, cultural, and corporate history, and in the sheer persuasive power of image and form.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is the size of the book? A: The book measures nine point six nine inches in length, one point seven seven inches in width, and fourteen point six five inches in height.
- Q: How many pages does 'Logo Modernism' have? A: The book contains four hundred thirty-two pages, providing an extensive resource on modernist graphic design.
- Q: What type of binding does this book have? A: This book is bound in hardcover, ensuring durability and a premium feel for readers.
- Q: Who is the author of 'Logo Modernism'? A: The book is authored by Jens Müller, a recognized expert in graphic design and modernism.
- Q: What topics does the book cover? A: The book explores modernist aesthetics in graphic design, corporate identity, and the history of logos from nineteen forty to nineteen eighty.
- Q: Is 'Logo Modernism' suitable for beginners in graphic design? A: Yes, this book is suitable for beginners and experienced designers alike, as it covers foundational concepts and advanced case studies.
- Q: How can I use this book for design inspiration? A: You can use this book as a reference for logo design and corporate branding, drawing inspiration from the extensive catalog of trademarks.
- Q: Are there case studies included in the book? A: Yes, the book includes eight instructive case studies on significant projects and designers, offering practical insights into modern design practices.
- Q: What should I do to preserve the book's condition? A: To preserve the book, store it upright in a cool, dry place, away from direct sunlight, and avoid placing heavy objects on top of it.
- Q: Can I find safety information in this book? A: No, this book does not contain safety information, as it focuses primarily on design history and modernist aesthetics.
- Q: What type of audience is this book intended for? A: This book is intended for graphic designers, branding specialists, and anyone interested in social and corporate history.
- Q: What if the book arrives damaged? A: If the book arrives damaged, you should contact the seller for return or replacement options, ensuring you have your order details ready.
- Q: Is there an introduction by the author? A: Yes, the book features an introduction by Jens Müller, discussing the history of logos and their significance in design.
- Q: Are there profiles of famous designers in the book? A: Yes, the book includes profiles of eight notable designers, providing insights into their contributions to graphic design.
- Q: Does the book include images of trademarks? A: Yes, it features approximately six thousand trademarks, showcasing a wide range of modernist graphic design examples.
- Q: What design elements are covered in the book? A: The book covers geometric, effect, and typographic design elements, organized into distinct chapters for easy navigation.