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Looseleaf For Marketing: The Core
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Marketing: The Core Is A More Brief, 18Chapter Version Of The Kerin/Hartley Marketing 14E Product, The Most Rigorous And Robust Program On The Market. The Core 8E Also Continues To Demonstrate The Authors Commitment To Engagement, Leadership, And Innovation: Engagement In Classtested, Active Learning Activities To Help Instructors Illustrate Textbook Concepts As Well As Examples Throughout Featuring Real People, Cases And Companies Throughout. Mediaenhanced Ppt Slides, Alternate Cases, And A 5,000+ Item Test Bank Are Included In The Comprehensive Instructor Resource Suite. Leadership In Leading, Current Content And Conversational Writing Style, With New Emphasis On Marketing Metrics And Datadriven Decisionmaking, With Hyperlinked Assignments Throughout To Easily Correlate Activities. Innovation In Outcomesoriented Connect, A Highly Reliable, Easytouse Homework And Learning Management Solution That Embeds Learning Science And Awardwinning Adaptive Tools To Improve Student Results.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: How many pages does this book have? A: This book contains six hundred twenty-four pages. It provides a comprehensive overview of marketing concepts.
- Q: What is the size of the book? A: The book measures eight point four inches in length, zero point eight inches in width, and ten point nine one inches in height. This size makes it portable yet substantial for study.
- Q: What type of binding does the book have? A: The book has a loose-leaf binding. This allows for easy removal and rearrangement of pages for customized learning.
- Q: What is the main topic of 'Looseleaf for Marketing: The Core'? A: The main topic is marketing principles. The book is designed to cover essential marketing concepts in a concise manner.
- Q: Who is the author of this book? A: The author of this book is Roger A. Kerin. He is well-known in the field of marketing education.
- Q: Is this book suitable for beginners in marketing? A: Yes, this book is suitable for beginners. It provides foundational knowledge and active learning activities to engage new learners.
- Q: How can instructors use the materials provided in this book? A: Instructors can utilize media-enhanced PowerPoint slides, alternate cases, and a test bank with over five thousand items. These resources support active teaching and learning.
- Q: Are there real-world examples in this book? A: Yes, the book features real-world examples throughout. These examples include cases and profiles of actual companies and individuals in the marketing field.
- Q: Does this book emphasize data-driven decision making? A: Yes, it emphasizes data-driven decision making. The content includes a focus on marketing metrics and the use of data in strategies.
- Q: How do students access the homework solutions mentioned? A: Students access homework solutions through Connect®, the learning management solution integrated with the book. It offers interactive and adaptive learning tools.
- Q: What should I do if my book arrives damaged? A: If your book arrives damaged, you should contact customer support for a return or exchange. They will guide you through the process.
- Q: Is there a digital version of this book available? A: Yes, there is a digital version available. It may include additional interactive features for enhanced learning.
- Q: What topics are covered in the chapters? A: The chapters cover various marketing topics, including consumer behavior, market research, and marketing strategies. Each chapter builds on the previous concepts.
- Q: Can I find additional resources for studying marketing beyond this book? A: Yes, additional resources are available through the publisher's website. They offer supplementary materials and updates related to the book.
- Q: Is this book appropriate for use in college courses? A: Yes, this book is appropriate for college courses. It is designed as a textbook for marketing students and includes comprehensive content.