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Help
If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, withing 24 hours on weekdays.
Customer service
All questions about your order, return and delivery must be sent to our customer service team by e-mail at yourstore@yourdomain.com
Sale & Press
If you are interested in selling our products, need more information about our brand or wish to make a collaboration, please contact us at press@yourdomain.com
Este libro pretende dar a conocer, de forma generalizada y sinttica, los principales aspectos del marketing, eso es, los pilares sobre los que debe planificarse un marketing adecuado al mercado en el que se desea incidir. Aspectos como la investigacin del mercado, la segmentacin o el comportamiento del consumidor son elementos capitales para descifrar el mercado y conocer qu se ofrece y a quin. Todo ello, junto con los objetivos de la empresa, los recursos con que cuenta y el posicionamiento elegido, facilitar la eleccin de un modelo apropiado para aplicar la estrategia de marketing. Se hace especial hincapi en las nuevas tecnologas y las ventajas que aportan los nuevos canales de distribucin, de comunicacin o de adecuacin de productos y precios. Se incorporan tambin aquellas herramientas necesarias para desarrollar y aplicar un plan de marketing que ayude a contribuir, desde el rea correspondiente, a la creacin de valor para la empresa.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
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⚠️ California Proposition 65 Warning: Some products sold on this website may expose you to chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm. For more information, visit www.P65Warnings.ca.gov.
