Los programas de fidelizacin de clientes: Anlisis de su eficacia en establecimientos detallistas (Spanish Edition),Used

Los programas de fidelizacin de clientes: Anlisis de su eficacia en establecimientos detallistas (Spanish Edition),Used

SKU: DADAX3846566411 In Stock
Sale price$169.62 Regular price$242.31
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Delivery time: 3-5 business days (USA)
Delivery time: 8-12 business days (International)
15 days return policy
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La creciente competitividad entre empresas junto con el creciente nivel de exigencia de los clientes obliga a stas a reconquistar al consumidor y fidelizarlo. Estos factores han abocado en la proliferacin de programas de fidelizacin. La masiva implantacin de tales planes ha impulsado una lnea de investigacin centrada en su estudio. En esta tesis doctoral se pretende analizar la eficacia de los citados programas desde el enfoque del consumidor. Proponemos un modelo integrador que pretende: estudiar el efecto de las caractersticas de los consumidores sobre la participacin en los planes; analizar la influencia de la participacin sobre la lealtad afectiva y comportamental; adems, y dada la variedad de programas existente, delimitar el efecto del tipo de programa sobre la lealtad y finalmente analizar el papel moderador del grado de implicacin del consumidor con el programa al que pertenece.

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We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.

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To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.

Shipping & Returns

Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.

Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.

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We provide a 2-year limited warranty, from the date of purchase for all our products.

If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.

This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).

Warranty

We provide a 2-year limited warranty, from the date of purchase for all our products.

If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.

This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).

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Secure Payment

Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.

We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.

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