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All questions about your order, return and delivery must be sent to our customer service team by e-mail at yourstore@yourdomain.com
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Help
If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, withing 24 hours on weekdays.
Customer service
All questions about your order, return and delivery must be sent to our customer service team by e-mail at yourstore@yourdomain.com
Sale & Press
If you are interested in selling our products, need more information about our brand or wish to make a collaboration, please contact us at press@yourdomain.com
La creciente competitividad entre empresas junto con el creciente nivel de exigencia de los clientes obliga a stas a reconquistar al consumidor y fidelizarlo. Estos factores han abocado en la proliferacin de programas de fidelizacin. La masiva implantacin de tales planes ha impulsado una lnea de investigacin centrada en su estudio. En esta tesis doctoral se pretende analizar la eficacia de los citados programas desde el enfoque del consumidor. Proponemos un modelo integrador que pretende: estudiar el efecto de las caractersticas de los consumidores sobre la participacin en los planes; analizar la influencia de la participacin sobre la lealtad afectiva y comportamental; adems, y dada la variedad de programas existente, delimitar el efecto del tipo de programa sobre la lealtad y finalmente analizar el papel moderador del grado de implicacin del consumidor con el programa al que pertenece.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
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⚠️ California Proposition 65 Warning: Some products sold on this website may expose you to chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm. For more information, visit www.P65Warnings.ca.gov.
