Title
Lovemarks: The Future Beyond Brands
Delivery time: 8-12 business days (International)
Kevin Roberts Passionately Believes That Love Is The Way Forward For Business. In His Second Book, Lovemarks: The Future Beyond Brands, Roberts Recounts The Journey From Products To Trademarks To Brands And The Urgency Of Taking The Next Step Up To Lovemarks. Roberts Offers A Lively, Critical Assessment Of Brands And The Problems That Face Them In An Increasingly Competitive World. His Argument Is Straightforward. Numbed By The Assult Of Commodification And Customer Indifference, Brands Have Simply Run Out Of Juice. The Solution? The Creation Of Products And Experiences That Will Create Longterm Emotional Relationships With Consumers. To Get There, Roberts Advocates Infusing Brands With Three Fundamental Lovemark Elements: Mystery, Sensuality, And Intimacy. Mystery Enters By Drawing On The Past, Present, And Future; The Value Of Myths And Icons; And The Powers Of Inspiration; And By Tapping Into Dreams. Sensuality And The Five Senses Can Be Used To Locate Touchpoints With Consumers. Intimacy Is Created Through Commitment, Empathy, And Passion. The Power Of These Dynamic Forces Is Captivatingly Presented With Lively Anecdotes, Living Examples, And Graphic Illustrations Drawn From The World Of Advertising And Beyond. The Idea That Consumers, Not Companies, Own Lovemarks Is Fundamental. This Book Shows That Not Only Business Mavens, But The Special People That Roberts Calls Inspirational Consumers, Can Shape The Future Of Commerce. With A Foreword By Procter & Gamble'S Chairman And President, A.G. Lafley, The Book Also Includes Insights From Business Leaders, Ideas People, And Artists, Including Cambridge University'S Sandra Dawson, Former Rugby All Black Captain Sean Fitzpatrick, Visionaire Editor Cecilia Dean, Author Malcolm Gladwell, Founding Editor Of Fast Company Magazine Alan Webber, Nike'S Clare Hamill, And Toyota Motor Corporation'S Yoshio Ishizaka. The Book Is An Entertaining, Elucidating, And Ultimately Inspiring Vision Of The Rejuvenation Of Brands Through The Power Of Love And The Responsibility Of Business To Fulfill One Of Its Key Functions To Make The World A Better Place.
By changing our most important processes and
products, we have already made a big leap forward. This ranges from the
increased use of more sustainable fibers to the use of more
environmentally friendly printing processes to the development of
efficient waste management in our value chain.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.
Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.