Title
Luxury Brand Management: A World Of Privilege
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The Definitive Guide To Managing A Luxury Brand, Newly Revised And Updatedwhat Defines A Luxury Brand? Traditional Wisdom Suggests That It'S One That'S Selective And Exclusiveto Such A Degree That Only One Brand Can Exist Within Each Retail Category (Automobiles, Fragrances, Cosmetics, Etc.). But This Definition Is Inherently Restrictive, Failing To Take Into Account The Way In Which Luxury Brands Today Are Increasingly Identified As Such By Their Placement In Stores And How Consumers Perceive Them. This Revised And Updated Edition Of Luxury Brand Management, The First Comprehensive Book On Luxury Brand Management, Looks At The World Of Branding Today.Written By Two Renowned Insiders, The Book Builds On This New, Broader Definition Of Luxury And Examines More Than 450 Internationally Known Brands From A Wide Range Of Industries. Packed With New Information Covering The Financial Crisis'S Impact On Luxury Brands, And Looking Towards A New Period Of Growth, The Book Reconciles Management, Marketing, And Creation With Reallife Examples And Management Tools That The Authors Have Successfully Used In Their Professional Careers. Includes Dedicated Chapters Focusing On Each Of The Main Functions Of A Luxury Brand, Including Brand Creation, The Complexity Of Managing Brand Identity, The Convergence Of Arts And Brands, And Much More Addresses The Practical Functions That Can Make Or Break Bottom Lines And Affect Brand Perception, Such As Distribution, Retailing, Logistics, And Licensing Focuses On Brand Lifecycle, Brand Identity, And Licensing Issuesa Compelling And Comprehensive Examination Of The Different Dimensions Of Luxury Management In Various Sectors, This New Edition Of The Classic Text On Brand Management Is Essential Reading For Anyone Working With Or Interested In Making The Most Of A Luxury Brand In The Postrecession World.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: How many pages are in the book? A: This book has three hundred twenty pages. It provides a comprehensive guide to luxury brand management.
- Q: What is the binding type of the book? A: The book is hardcover. This provides durability and a premium feel, ideal for a luxury management text.
- Q: What are the dimensions of the book? A: The book measures six point three inches in length, one point zero eight inches in width, and nine point three inches in height.
- Q: Who is the author of this book? A: The book is authored by Michel Chevalier. He is recognized as an expert in luxury brand management.
- Q: What is the genre of this book? A: The book falls under the category of Retailing. It focuses on luxury brand management strategies and practices.
- Q: How do I apply the concepts from the book? A: To apply the concepts, read through the chapters focusing on brand creation and management strategies. Use the real-life examples for practical application.
- Q: Is this book suitable for beginners in brand management? A: Yes, this book is suitable for beginners. It covers foundational concepts in luxury brand management and provides practical insights.
- Q: Can I use this book for advanced brand management studies? A: Yes, it is also suitable for advanced studies. The book includes in-depth analysis and case studies relevant to experienced professionals.
- Q: Is this book easy to read? A: Yes, the book is written in an accessible style. It combines theoretical concepts with practical examples to enhance understanding.
- Q: How should I care for the book? A: To care for the book, keep it in a dry place and avoid exposure to direct sunlight. This will help preserve its condition.
- Q: Does the book have any safety warnings? A: No, the book does not have any safety warnings. It is a standard text on luxury brand management.
- Q: What if the book arrives damaged? A: If the book arrives damaged, contact customer support for assistance with returns or exchanges.
- Q: Is there a return policy for this book? A: Yes, there is a return policy. Ensure that you check the specific return window and conditions before initiating a return.
- Q: Can I find this book in digital format? A: Yes, this book is available in digital format as well. Check online retailers for eBook options.
- Q: How does this book compare to other brand management books? A: This book stands out due to its focus on luxury brands and its comprehensive approach. It includes case studies and expert insights not commonly found in other texts.
- Q: What topics are covered in this book? A: Topics include brand identity, management functions, market analysis, and the impact of economic changes on luxury brands.