Luxury consumption in China: The potential of niche luxury brands and design SME's in the firsttier cities,Used

Luxury consumption in China: The potential of niche luxury brands and design SME's in the firsttier cities,Used

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The large international brands often get all the attention when the potential of the Chinese luxury fever is discussed. Instead this book investigates the drivers of success for the numerous small international luxury brands that currently are flooding into China. Through a case study of two of the most progressive Scandinavian design firms in China Georg Jensen and Rosendahl 7 drivers of success for small and mediumsized firms are identified. The book is based on field studies and interviews with executives from the case firms, Danish embassy executives and professors in China and Denmark. The objective is to make China more accessible to the many small and mediumsized enterprises that currently refrain from market entry because of the incalculable nature of China's 1.3 billion consumers.

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We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.

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To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.

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Warranty

We provide a 2-year limited warranty, from the date of purchase for all our products.

If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.

This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).

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