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This book offers interpretive and contextual tools to read the AMC television series Mad Men, providing a muchneeded historical explanation and exposition regarding the status of women in an era that has been painted as pre or nonfeminist. In chapters aimed at helping readers understand women's lives in the 1960s, Mad Men is used as a springboard to explore and discover alternative ways of seeing women. Offering more than a discussion of the show itself, the book offers historical insight for thinking about serious issues that modern working women continue to face today: balancing their work and personal lives, competing with other women, and controlling their own bodies and reproductive choices. Rather than critiquing the show for portraying women as victims, the book shows subtle (and sometimes notsosubtle) ways that feminism functioned in an era when women were supposedly caught between the waves of the women's movement but when, the authors argue, they functioned nonetheless as empowered individuals.By doing so, it provides historical context and analysis that complicates traditional interpretations by (1) exploring historical constructions of women's work; (2) unpacking feminist and nonfeminist discourses surrounding that work; (3) identifying modes of resistance; and (4) revisiting forgotten work coded as feminine.
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birth defects, or other reproductive harm.
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