Mail Surveys: Improving the Quality (Applied Social Research Methods),Used

Mail Surveys: Improving the Quality (Applied Social Research Methods),Used

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SKU: SONG0803946635
Brand: SAGE Publications, Inc
Condition: Used
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Students and researchers who want to improve the quality of their mailsurvey data collection will find this book invaluable. The author considers such issues as: reducing sampling bias; questioning response errors; and obtaining good response rates from mail surveys. The book also offers useful insights and tips on: problems to avoid in mail surveys; what type of rating scales to use; openended versus closedended questions; screening questions and skip instructions; question and response order effects; sampling strategies; and ways to reduce nonresponse errors for example, by prenotification or incentives.

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