Title
Major Gift Fundraising for Small Shops: How to Leverage Your Annual Fund in Only Five Hours per Week,Used
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Amy Eisenstein guides you, in only five hours a week, to safely and surely meet the challenges of getting your organization ready for major gift fundraising, all the way up to that allimportant askand beyond.If youve been in fundraising for any length of time, youve no doubt heard of the 90/10 Rule. In its simplest terms, it means that 90 percent of the funding comes from 10 percent of our donors. Yet far too often, the majority of our time is spent focused on lowyield fundraising activities, such as events. Amy argues that the key to successful longterm, sustainable fundraising lies in dramatically increasing your fundraising income from individual donors. And savvy fundraisers will do well to heed her advice.But how can you get started? With Amy at the helm, guiding you in developing your organizations major gifts program, youll find its absolutely doable. Amy doesnt pull any punches. She makes it clear, if youre going to succeed in major gifts, that everyone will need to be on board and that effective and consistent fundraising training is a must. Its a commitment. Throughout the book, she explains key fundraising concepts, the difference between major gifts and capital campaigns, how to determine exactly what constitutes a major gift for your organization, the importance of gift acceptance policies, job responsibilities for your major gift team, the role of online fundraising in major gifts fundraising, the role of direct mail, maintaining your database, and more.In short, she cuts to the chase to show you that major gift fundraising is something that, yes, you can do. It just takes focus and Amys knowhow, marvelously outlined within these pages.Part One You Can Raise Major Gifts in Only Five Hours per Week!Chapter One: The Secret to Successful Fundraising: Creating a Culture of Philanthropy and Professionalism at Your OrganizationChapter Two: Creating Your StrategyChapter Three: The Secret Weapon of Major Gifts: Engaging Your BoardChapter Four: Creating an Army of Advocates and the Role of Social MediaChapter Five: What Does Bulk Mail Have to Do with Major Gifts?Part Two Are You Ready to Ask for a Major Gift? Preparing to AskChapter Six: Who Will You Ask for Major Gifts?Chapter Seven: Researching Your Prospects: The Fine Line between Professional and CreepyChapter Eight: The Art and Science of Getting a Meeting: How to Meet With People You Knowand with People You DontChapter Nine: How to Build Deeper Relationships with Major Gift ProspectsPart Three The Moment of Truth: Asking and BeyondChapter Ten: Get Ready to AskChapter Eleven: The Moment of Truth (Time to Ask)Chapter Twelve: More Than Simply Thank YouPart Four Taking Your Organization to the Next LevelChapter Thirteen: Considering a Capital Campaign?Chapter Fourteen: Can a Small Shop Really Do Planned Giving?Chapter Fifteen: Moving on Up: Taking Your Organization to the Next Level
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