Title
Make Ours Marvel: Media Convergence and a Comics Universe (World Comics and Graphic Nonfiction Series),Used
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The creation of the Fantastic Four effectively launched the Marvel Comics brand in 1961. Within ten years, the introduction (or reintroduction) of characters such as SpiderMan, the Hulk, Iron Man, Captain America, and the XMen catapulted Marvel past its primary rival, DC Comics, for domination of the comic book market. Since the 2000s, the companys iconic characters have leaped from page to screens with the creation of the Marvel Cinematic Universe, which includes everything from liveaction film franchises of Iron Man and the Avengers to television and streaming media, including the critically acclaimed Netflix series Daredevil and Jessica Jones. Marvel, now owned by Disney, has clearly found the key to transmedia success.Make Ours Marvel traces the rise of the Marvel brand and its transformation into a transmedia empire over the past fifty years. A dozen original essays range across topics such as how Marvel expanded the notion of an allstar team book with The Avengers, which provided a roadmap for the later films, to the companys attempts to create lasting female characters and readerships, to its regular endeavors to reinvigorate its brand while still maintaining the stability that fans crave. Demonstrating that the secret to Marvels success comes from adeptly crossing media boundaries while inviting its audience to participate in creating Marvels narrative universe, this book shows why the company and its characters will continue to influence storytelling and transmedia empire building for the foreseeable future.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.