Making Meaning: How Successful Businesses Deliver Meaningful Customer Experiences-used

Making Meaning: How Successful Businesses Deliver Meaningful Customer Experiences-used

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Making Meaning: How Successful Businesses Deliver Meaningful Customer Experiences

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Warranty

We provide a 2-year limited warranty, from the date of purchase for all our products.

If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.

This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).

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Frequently Asked Questions

  • Q: What is the main theme of 'Making Meaning'? A: 'Making Meaning' focuses on how businesses can create meaningful customer experiences to foster loyalty and competitive advantage in a commoditized market.
  • Q: Who is the author of 'Making Meaning'? A: The book is authored by Steve Diller, who draws on insights from market research and customer experience.
  • Q: How many pages does 'Making Meaning' have? A: 'Making Meaning' contains 146 pages, providing a concise exploration of its key themes.
  • Q: What type of binding does this book have? A: 'Making Meaning' is available in hardcover binding, which is durable and suitable for long-term use.
  • Q: When was 'Making Meaning' published? A: 'Making Meaning' was published on January 1, 2006.
  • Q: What is the target audience for 'Making Meaning'? A: 'Making Meaning' is targeted at business leaders and professionals interested in enhancing customer experiences and driving innovation.
  • Q: Does 'Making Meaning' provide practical examples? A: Yes, the book includes real-world examples and case studies that illustrate how businesses can implement meaning-centric strategies.
  • Q: Is 'Making Meaning' suitable for marketers? A: 'Making Meaning' is particularly relevant for marketers, as it outlines ways to integrate R&D, design, and marketing for better customer engagement.
  • Q: What is the significance of meaningful customer experiences according to the book? A: The book argues that meaningful customer experiences can reinforce or transform a customer's sense of purpose, leading to deeper loyalty and value.
  • Q: Can 'Making Meaning' help with business innovation? A: Yes, 'Making Meaning' encourages an innovation process centered on meaning, providing actionable insights for businesses aiming to innovate.