Title
Makroanalyse Des Deutschen Marktes Fr Funktionelle Getrnke: Welche Soziokulturellen Nderungen In Deutschland Sprechen Fr Die Ma,Used
Delivery time: 8-12 business days (International)
Studienarbeit aus dem Jahr 2009 im Fachbereich BWL OfflineMarketing und OnlineMarketing, Note: 1,00, Hamburger FernHochschule (Mnchen), Veranstaltung: Hausarbeit Unternehmensfhrung, Sprache: Deutsch, Abstract: Ein Unternehmen hat ein neues Getrnk entwickelt. Hierbei handelt es sich um ein so genanntes funktionelles Getrnk, das den Verbrauchern neben dem herkmmlichen Nutzen noch einen gesundheitlichen Zusatznutzen bieten soll. Der Konsum verspricht dem Alterungsprozess vorzubeugen und belebend zu wirken. Kurz bis mittelfristig mchte das Unternehmen dieses Produkt auf den deutschen Markt fr alkoholfreie Getrnke (AfG) einfhren. Obwohl das Getrnk bereits auf anderen europischen Mrkten etabliert ist, besitzt das Unternehmen nur geringe Kenntnisse des hiesigen Marktes. Ferner unterliegt nicht nur die allgemeine Umwelt sondern auch der deutsche Markt fr AfG stetigen Vernderungen. Welche Getrnke abgesetzt werden, wird vorrangig durch das Klima bestimmt. Von besonderer Bedeutung ist hingegen die soziokulturelle Umwelt und ihre Entwicklung (vgl. Geisbsch /WeeserKrell/ Geml 1987, S. 89). Die in einer Gesellschaft vorherrschenden Werte und Einstellungen sowie der Lebensstiel haben auf die Konsumbedrfnisse der Verbraucher einen besonders groen Einfluss. Diese unterliegen einem kontinuierlichen Wertewandel und beeinflussen die Nachfrage nach Konsumgtern entsprechend (vgl. Kotler/Bliemel 2007a S. 315).
By changing our most important processes and
products, we have already made a big leap forward. This ranges from the
increased use of more sustainable fibers to the use of more
environmentally friendly printing processes to the development of
efficient waste management in our value chain.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.
Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.