Title
Manage For Profit, Not For Market Share: A Guide To Greater Profits In Highly Contested Markets
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How Do Companies In Mature Marketswhere Savings From Costcutting Have Been Exhausted And Breakthrough Innovations Are Hard To Come Byachieve Sustainable Increases In Profits? For Decades, Managers Have Been Told The Answer Lies In Pursuing High Market Share. But Hermann Simon, Frank F. Bilstein, And Frank Luby Argue That This Misguided Advice Has Destroyed, Rather Than Created, An Additional Profit Potential.In Manage For Profit, Not For Share, The Authors Contend That Companies Can Extract A Profit Potential Of 1%3 % Of Revenue By Pursuing A Profit, Rather Than A Market Share, Orientation. Based On Their Extensive Consulting Work, The Authors Lay Out A Practical, Proven Program For Making Significantly More Money By Reconfiguring The Marketing Mix To Sell Existing Products And Services In Different Ways. The Book Offers Practical Strategies Managers Can Use To Differentiate Mature Products, Raise Prices Effectively, Time Promotional Activities Properly, Better Understand Consumer Preferences, And More.A Convincing Counterargument To The Reigning Market Share Dogma, This Book Outlines The New Mindset And Tools Managers Will Need To Bring Their Companies Closer To Peak Profit Performance.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: How many pages does this book have? A: This book has two hundred and forty pages. It provides detailed insights into profit maximization strategies.
- Q: What is the binding type of the book? A: The book is hardcover. This binding type is known for its durability and professional appearance.
- Q: Who is the author of this book? A: The author is Hermann Simon. He is recognized for his expertise in corporate finance and management strategies.
- Q: What is the main theme of the book? A: The main theme is managing for profit rather than market share. It challenges traditional notions of business success.
- Q: What kind of strategies are discussed in the book? A: The book discusses practical strategies for differentiating products and optimizing marketing techniques. These strategies aim to enhance profitability.
- Q: Is this book suitable for beginners in corporate finance? A: Yes, this book is suitable for beginners. It provides clear explanations and actionable insights for all levels of management.
- Q: Can this book help with understanding consumer preferences? A: Yes, it offers insights into better understanding consumer preferences. The authors emphasize the importance of aligning products with consumer needs.
- Q: How do I apply the concepts from this book in my business? A: You can apply the concepts by reconfiguring your marketing mix and focusing on profit orientation. The book provides a practical program for implementation.
- Q: Is there a specific audience this book targets? A: The book primarily targets business managers and decision-makers. It is designed for those seeking to improve profitability in competitive markets.
- Q: What if I receive a damaged copy of the book? A: If you receive a damaged copy, you should contact the seller for a return or exchange. Most retailers have customer service policies to address such issues.
- Q: Can I return the book if I'm not satisfied? A: Yes, you can typically return the book if you are not satisfied. Check the specific return policy of the retailer from which you purchased it.
- Q: Are there any safety concerns with this book? A: No, there are no safety concerns with this book. It is a printed publication intended for educational use.
- Q: How should I store this book to keep it in good condition? A: Store the book upright in a cool, dry place. Avoid exposure to direct sunlight to prevent fading and damage.
- Q: Is there any specific care required for this hardcover book? A: No special care is required for this hardcover book. Simply keep it clean and away from moisture.
- Q: What makes this book different from others in corporate finance? A: This book stands out by challenging the focus on market share and emphasizing profit maximization. It offers unique insights backed by the authors' extensive experience.