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Management of Electronic and Digital Media (Cengage Series in Communication Arts),Used
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Offering numerous realworld examples and case studies, MANAGEMENT OF ELECTRONIC AND DIGITAL MEDIA, 6e, equips you with the latest trends, practices, and research on the management and leadership techniques used in the electronic and digital media industries. Extremely reader friendly, the text offers a clear and concise presentation of key issues facing future managers, leaders, and entrepreneurs in the rapidly evolving media industries. New coverage highlights trends in big data, mobile, social media, and the cloud, as well as the latest on the evolution of social media and digital platforms. An allnew chapter details the multifaceted manager/leader/entrepreneurial role of a media manager. Giving you handson experience with reallife challenges, endofchapter case studies put you directly in the role of decisionmaker helping prepare you for a career in today's electronic and digital media field.
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