Management von AdhocKrisen: Grundlagen  Strategien  Erfolgsfaktoren (German Edition),Used

Management von AdhocKrisen: Grundlagen Strategien Erfolgsfaktoren (German Edition),Used

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Product Description AdhocKrisen treten urpltzlich auf, sind durch Frhwarnsysteme nicht zu orten, bergen existenzgefhrdendes Potenzial und nehmen in dynamischen Wettbewerbsverhltnissen und in einer 'vernetzten Welt' sprunghaft zu. Der vorliegende Reader durchdringt in wissenschaftlich fundierter, umfassender Weise diesen Themenkomplex. Review 'Ohne unsachgeme Vereinfachungen werden hier gut lesbar und instruktiv Vorschlge fr den rationalen und langfristig tragfhigen Umgang mit pltzlichen krisenhaften Zuspitzungen unterbreitet.' Handelsblatt, 21.07.2006 'Das Buch gibt einen auerordentlich gut strukturierten und wissenschaftliche fundierten berblick zum Thema AdhocKrisen.' Controller News, 06/2005 Book Description Prvention und Bewltigung von AdhocKrisen in Theorie und Praxis From the Back Cover AdhocKrisen treten urpltzlich auf. Sie sind durch herkmmliche Frhwarnsysteme nicht zu orten und bergen existenzgefhrdendes Potenzial. Ihre Hufigkeit nimmt in dynamischen Wettbewerbsverhltnissen und in einer vernetzten Welt sprunghaft zu. Nur durch spezifische Managementanstze zur erfolgreichen Bewltigung solcher Krisen knnen Unternehmen ihre Existenz sichern und langfristig ihre Position im Markt behaupten. Das vorliegende Buch durchdringt in wissenschaftlich fundierter, umfassender Weise den neuartigen Themenkomplex der AdhocKrisen und vermittelt ein ber Funktionsbereiche hinausgehendes Verstndnis dieser Materie. Namhafte Autoren stellen in ihren Beitrgen theoretische Grundlagen, strategische und operative Aspekte sowie Erfolgsfaktoren des Managements von AdhocKrisen vor. Das Buch richtet sich an Studierende und Lehrende der Wirtschaftswissenschaften, an Wissenschaftler mit den Forschungsschwerpunkten Unternehmensfhrung, Management und Organisation sowie an Praktiker aus dem Bereich Management und Controlling. Prof. Dr. Christoph Burmann ist Inhaber des Lehrstuhls fr innovatives Markenmanagement (LiM) an der Universitt Bremen. Prof. Dr. Jrg Freiling ist Inhaber des Lehrstuhls fr Mittelstand, Existenzgrndung und Entrepreneurship an der Universitt Bremen. Prof. Dr. Michael Hlsmann ist Inhaber der Juniorprofessur 'Management Nachhaltiger Systementwicklung' an der Universitt Bremen. About the Author Prof. Dr. Christoph Burmann ist Inhaber des Lehrstuhls fr innovatives Markenmanagement (LiM) an der Universitt Bremen. Prof. Dr. Jrg Freiling ist Inhaber des Lehrstuhls fr Mittelstand, Existenzgrndung und Entrepreneurship an der Universitt Bremen. Prof. Dr. Michael Hlsmann ist Inhaber der Juniorprofessur 'Management nachhaltiger Systementwicklung' an der Universitt Bremen.

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