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Seit China 1978 seine Mrkte fr auslndische Unternehmen geffnet und sich zu einem zentralen Wachstumsmarkt im asiatischen Raum entwickelt hat, ist dort ein regelrechter Wirtschaftsboom zu beobachten. Um sich auf dem chinesischen Markt zu etablieren, whlen viele deutsche Unternehmen die Kooperationsform "JointVenture". Fr den Erfolg solch deutschchinesischer Joint Ventures spielen neben den konjunkturellen und rechtlichen Rahmenbedingungen die soziokulturellen Faktoren fr die Interaktionen des Managements mit dem chinesischen Umfeld eine entscheidende Rolle. Dabei zeigt sich, dass kulturelle Differenzen speziell vor und whrend der Verhandlungsgesprche hufig zu Managementproblemen fhren. Solche Probleme tragen nicht selten sogar zum Scheitern von JointVentureBeziehungen bei, so dass der Bereich "Interkulturelles Management" zunehmend in den Blickpunkt westlicher Unternehmen rckt. Fr westliche Unternehmer, die im asiatischen Raum und speziell in China Geschftsbeziehungen aufbauen wollen, ist die Auseinandersetzung mit der Frage unerlsslich, welche Kenntnisse und Charaktereigenschaften ihre Auslandsmitarbeiter haben mssen und welche Mglichkeiten bestehen, sich solche Kompetenzen anzueignen. Diese Studie gibt einen umfassenden berblick, was interkulturelles Management bezogen auf deutschchinesische Joint Ventures bedeutet und wie es helfen kann, die mit den soziokulturell bedingten Unterschieden verbundenen Probleme zu minimieren.
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This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
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