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Widely acclaimed for its perceptive insights into the management of companies operating in an international environment, 'Managing Across Borders' has established itself as a landmark book. Bartlett and Ghoshal describe the emergence of a revolutionary corporate form the transnational and reveal how the nature of the global competitive game has fundamentally changed.'Highly readable! Valuable lessons for companies in a wide range of industries and sizesindeed, almost any organization operating several different businesses across borders.' 'The Financial Times'. 'A fascinating book! The conclusions certainly break away from the perceived wisdom about the factors needed for success in global markets.' 'Management Today'. ''Managing Across Borders' makes clear that success in global strategy is as much a function of the ability to organize and manage as it is the ability to create a sound strategy. Bartlett and Ghoshal make an important and highly practical contribution in a book that represents the leading edge of thinking on this important subject.' Michael E.Porter, Bishop William Lawrence University Professor, Harvard Business School, and author of 'Competitive Strategy'.
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