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Managing as Designing,New
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Managing as Designing explores 'the design attitude,' a new focus for analysis and decision making for managers that draws on examples of decision making and leadership in architecture, art, and design. Based on a series of conference papers given at the opening of the Peter B. Lewis Building (designed by Frank Gehry) at the Weatherhead School of Management, Case Western Reserve University, the book includes keynote speeches from Frank Gehry and Karl Weick. The premise of this book is that managers should act not only as decision makers, but also as designers. Though decision and design are inextricably linked in management action, managers and scholars have too long emphasized the decision face of management over the design face. In a series of essays from a multitude of disciplines, the authors develop a theory of the design attitude in contrast to the more traditionally accepted and practiced decision attitude. The book will appeal primarily to scholars of management theory and organization strategy and managers, with many contributions from a variety of academic backgrounds including architecture, sociology, design, history, choreography, strategy, economics, music, and accounting. There is a potential for strong crossover appeal to these groups, especially to those people and groups interested in design and product development.
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- Q: How many pages does the book 'Managing as Designing' have? A: The book has three hundred thirteen pages. This length allows for an in-depth exploration of management theory and design attitudes.
- Q: What is the binding type of 'Managing as Designing'? A: The book is hardcover. This ensures durability and a professional appearance for readers and scholars.
- Q: Who is the author of 'Managing as Designing'? A: The author is Richard Boland Jr. His expertise brings valuable insights into management and design.
- Q: What is the recommended audience for 'Managing as Designing'? A: The book is primarily aimed at scholars and managers. It appeals to those interested in management theory and design.
- Q: What disciplines does 'Managing as Designing' cover? A: The book covers various disciplines including architecture, sociology, and economics. This diversity enriches the discussion on management.
- Q: How does 'Managing as Designing' approach management? A: The book emphasizes the design attitude over traditional decision-making. It encourages managers to think creatively and innovatively.
- Q: Can 'Managing as Designing' be beneficial for someone in product development? A: Yes, it offers valuable insights for product development professionals. The focus on design can enhance their approach to management.
- Q: Is 'Managing as Designing' suitable for academic study? A: Yes, it is suitable for academic study. The book includes contributions from various experts, making it a comprehensive resource.
- Q: Does 'Managing as Designing' include any illustrations? A: Yes, the book contains twenty illustrations. These visuals aid in understanding the concepts discussed.
- Q: What is the typical condition of used copies of 'Managing as Designing'? A: Used copies are typically in good condition. This makes them a viable option for budget-conscious readers.
- Q: What are the dimensions of 'Managing as Designing'? A: The book measures six inches in length, nine inches in height, and is approximately one inch thick. These dimensions make it easy to handle.
- Q: Is 'Managing as Designing' a good resource for sociology students? A: Yes, it is a good resource for sociology students. The book integrates sociological perspectives into management theory.
- Q: What themes are explored in 'Managing as Designing'? A: The book explores themes of leadership, decision-making, and design attitudes. These themes are crucial for modern management practices.
- Q: Can I find 'Managing as Designing' at libraries? A: Yes, many libraries carry this book. It is a popular choice among scholars and management professionals.
- Q: Is 'Managing as Designing' relevant for those in creative fields? A: Yes, it is relevant for individuals in creative fields. The design emphasis resonates with those in architecture, art, and design.