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Managing Brand You: Seven Steps To Creating Your Most Successful Self,Used
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Whether we realize it or not, we are all brands. We all have qualities that shape and influence how the people in our lives see usand how we see ourselves. Nationally respected brand experts Jerry Wilson and Ira Blumenthal have helped some of the most exceptional companies and individuals in the world perfect their images. Now, in Managing Brand You, they reveal their proven sevenstep process for personal brand building. Using illuminating examples from successful corporations like CocaCola and Starbucks as well as highprofile celebrities like Bono and Oprah, Managing Brand You gives readers a stepbystep guide for conducting a self analysis, creating a unique identity, defining their objectives, discovering their passions, creating a plan, putting that plan into action, and monitoring their progress. Wise and insightful, this book will help readers identify what it is that makes them unique and communicate it in a way that guarantees them success.
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This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
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