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Managing Channels of Distribution: The Marketing Executive's Complete Guide,Used
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"Channels of distribution is one of the hottest areas in marketing and sales today. And no one understands the subject better than Ken Rolnicki! Managing Channels of Distribution supplies a muchneeded source of knowledge and expertise that professionals can rely on. Based on case studies and reallife experience, the book explains the complexities of managing multiple channels distributors, dealers, manufacturers reps, VARs, private labels, brokers, wholesalers, retailers, and all the rest. In the process, Rolnicki explores both macro and micro business influences that affect channel effectiveness. Special attention is paid to the frustrating areas of channel power and conflict, the dangerous issue of legalities, and the most critical topic of all the channel design sequence."
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.