Managing Cooperative Advertising: A Strategic Approach,Used

Managing Cooperative Advertising: A Strategic Approach,Used

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Book By Robert F. Young, Stephen A. Greyser

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Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.

Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.

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Warranty

We provide a 2-year limited warranty, from the date of purchase for all our products.

If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.

This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).

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Frequently Asked Questions

  • Q: What is the main topic of 'Managing Cooperative Advertising'? A: 'Managing Cooperative Advertising: A Strategic Approach' focuses on strategies for effective cooperative advertising, particularly in the context of business and marketing.
  • Q: Who are the authors of this book? A: The book is authored by Robert F. Young and Stephen A. Greyser, both recognized figures in marketing and business strategy.
  • Q: What is the condition of the book? A: This is a used book in good condition, indicating it has been previously owned but remains functional and readable.
  • Q: What type of binding does the book have? A: The book features a hardcover binding, which typically offers better durability compared to paperback options.
  • Q: When was 'Managing Cooperative Advertising' published? A: The book was published on January 1, 1983.
  • Q: What category does this book belong to? A: 'Managing Cooperative Advertising' is categorized under Business & Money.
  • Q: How many pages does the book contain? A: The book does not specify the number of pages, but it is designed to cover the topic comprehensively.
  • Q: Is this book suitable for beginners in advertising? A: Yes, the book provides strategic insights that can be beneficial for both beginners and experienced professionals in advertising.
  • Q: Can this book be used as a reference for advertising professionals? A: Absolutely, the strategic approach discussed in the book serves as a valuable reference for advertising professionals looking to enhance their cooperative advertising efforts.
  • Q: What is the significance of cooperative advertising discussed in the book? A: The book emphasizes the importance of cooperative advertising as a strategy that can help businesses maximize their advertising budgets through partnerships.