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Argues That Companies That Offer What Their Customers Consider Superior Quality Products And Services Will Be Most Successful, And Provides Advice On Reaching That End
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
Q: What is the main focus of 'Managing Customer Value'?A: The book emphasizes the importance of offering superior quality products and services to achieve business success, providing strategies for companies to create customer value.
Q: Who is the author of this book?A: The author of 'Managing Customer Value' is Bradley Gale.
Q: When was 'Managing Customer Value' published?A: The book was published on March 28, 1994.
Q: What type of binding does this book have?A: This edition of 'Managing Customer Value' is a hardcover.
Q: How many pages are in 'Managing Customer Value'?A: The book contains 432 pages.
Q: Is 'Managing Customer Value' a new or used book?A: This book is listed as new.
Q: What edition of the book is available?A: This is the first edition of 'Managing Customer Value'.
Q: What category does this book fall under?A: The book is categorized under Management.
Q: What insights does the book provide for businesses?A: It provides advice on how to create quality and service that meet customer expectations, ultimately enhancing customer satisfaction and loyalty.
Q: Is there any specific audience this book is targeted towards?A: The book is primarily targeted towards business professionals, managers, and students interested in management and customer service.
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