Title
Managing Customers As Investments: The Strategic Value Of Customers In The Long Run
Delivery time: 8-12 business days (International)
What'S A Customer Really Worth? Can You Find Out, Without Endlesslycomplex Modeling? And Once You Know, What Should You Do With Thatknowledge?Managing Your Customers As Investments Has The Answers.You'Ll Learn Simple Ways To Get Reliable Customer Value Informationina Form You Can Use. You'Ll Discover How To Use It To Measure Marketingeffectiveness, Generate Improvements Throughout The Entire Customerrelationship Lifecycle, And Improve Decisionmaking. Everyone Tells Youto Manage Your Business Around Customers. This Book Gives You The Toolsto Do It.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
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Frequently Asked Questions
- Q: What is the main focus of 'Managing Customers As Investments'? A: The book focuses on understanding the strategic value of customers over the long term and provides insights on how to assess customer worth effectively.
- Q: Who is the author of this book? A: The author of 'Managing Customers As Investments' is Sunil Gupta.
- Q: What are the key benefits of reading this book? A: Readers will learn practical methods for obtaining reliable customer value information and how to leverage that information to enhance marketing effectiveness and improve decision-making.
- Q: How many pages does this book contain? A: The book contains 205 pages.
- Q: What is the publication date of this book? A: The book was published on January 1, 2005.
- Q: What type of binding does this book have? A: This book is available in hardcover binding.
- Q: Is this book suitable for beginners in management? A: Yes, the book presents concepts in an accessible manner, making it suitable for both beginners and experienced professionals in management.
- Q: Does this book include case studies or practical examples? A: While the book emphasizes theoretical insights, it also provides practical applications to help readers implement the strategies discussed.
- Q: What category does this book fall under? A: The book falls under the category of Management Science.
- Q: Is the book in new condition? A: Yes, the book is in new condition.