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Managing Customers As Investments: The Strategic Value Of Customers In The Long Run,New
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What'S A Customer Really Worth? Can You Find Out, Without Endlesslycomplex Modeling? And Once You Know, What Should You Do With Thatknowledge?Managing Your Customers As Investments Has The Answers.You'Ll Learn Simple Ways To Get Reliable Customer Value Informationina Form You Can Use. You'Ll Discover How To Use It To Measure Marketingeffectiveness, Generate Improvements Throughout The Entire Customerrelationship Lifecycle, And Improve Decisionmaking. Everyone Tells Youto Manage Your Business Around Customers. This Book Gives You The Toolsto Do It.
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- Q: What is the binding of this book? A: This book has a hardcover binding. Hardcover books are durable and provide better protection than paperbacks.
- Q: How many pages does the book have? A: The book contains two hundred five pages. This length allows for an in-depth exploration of customer management strategies.
- Q: What are the dimensions of the book? A: The book measures six point two six inches in length, one inch in width, and nine point two five inches in height. These dimensions make it easy to handle and store.
- Q: Who is the author of the book? A: The author is Sunil Gupta. He is known for his expertise in customer management and marketing.
- Q: What category does this book fall under? A: This book is categorized under Management Science. It focuses on strategic customer management practices.
- Q: How do I apply the concepts in this book? A: You can apply the concepts by analyzing customer value and implementing strategies to enhance customer relationships. The book provides practical steps for effective implementation.
- Q: Is this book suitable for beginners in management? A: Yes, this book is suitable for beginners in management. It presents complex ideas in a straightforward manner that is easy to understand.
- Q: Can this book help improve my marketing effectiveness? A: Yes, the book offers insights on measuring marketing effectiveness based on customer value. It provides actionable strategies for improvement.
- Q: How can I use the information in this book to make decisions? A: You can use the information by evaluating customer value metrics and incorporating them into your decision-making process. This will enhance overall business strategy.
- Q: What should I consider when storing this book? A: Store the book in a cool, dry place to maintain its condition. Avoid exposure to direct sunlight to prevent fading.
- Q: How do I keep my hardcover book in good condition? A: To keep your hardcover book in good condition, handle it carefully and store it upright on a shelf. Dust it occasionally to avoid dirt buildup.
- Q: Is there a warranty or return policy for this book? A: Typically, books do not come with a warranty, but you can check the seller’s return policy. Many retailers offer returns if the book is unused.
- Q: What if I receive a damaged copy of this book? A: If you receive a damaged copy, you should contact the seller immediately for a replacement or refund. Most retailers have customer support for these issues.
- Q: Can this book help me understand customer lifetime value? A: Yes, the book provides insights into understanding customer lifetime value and its strategic importance in business.
- Q: Does the book include case studies or examples? A: Yes, the book includes case studies and examples that illustrate the application of customer management concepts in real-world scenarios.
- Q: Is this book recommended for business students? A: Yes, this book is highly recommended for business students. It covers essential concepts in customer management that are invaluable for their studies.