Title
Managing Customers As Investments: The Strategic Value Of Customers In The Long Run,Used
Sold by Ergodebooks, an authorized reseller.
Returns accepted within 30 days | support@ergodebooks.com
Shipping Information
- Free Standard Shipping — United States only
- Processing Time: 1–3 business days
- Estimated Delivery: 3–5 business days after dispatch
- Double-boxed, fully insured & discreetly packaged
- Tracking number sent via email once dispatched
- Orders over $250 require signature upon delivery. Taxes calculated at checkout.
Returns & Refund
Returns accepted within 30 days of delivery.
Damaged or Defective Item
Free return shipping + replacement or full refund
Wrong Item Received
Free return shipping + replacement or full refund
Change of Mind
Return shipping at customer's expense · 25% restocking fee applies
Payment Option
What's a customer really worth? Can you find out, without endlesslycomplex modeling? And once you know, what should you do with thatknowledge?Managing Your Customers as Investments has the answers.You'll learn simple ways to get reliable customer value informationina form you can use. You'll discover how to use it to measure marketingeffectiveness, generate improvements throughout the entire customerrelationship lifecycle, and improve decisionmaking. Everyone tells youto manage your business around customers. This book gives you the toolsto do it.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is the main focus of 'Managing Customers As Investments'? A: The book focuses on understanding the strategic value of customers over the long term and provides insights on how to assess customer worth effectively.
- Q: Who is the author of this book? A: The author of 'Managing Customers As Investments' is Sunil Gupta.
- Q: What are the key benefits of reading this book? A: Readers will learn practical methods for obtaining reliable customer value information and how to leverage that information to enhance marketing effectiveness and improve decision-making.
- Q: How many pages does this book contain? A: The book contains 205 pages.
- Q: What is the publication date of this book? A: The book was published on January 1, 2005.
- Q: What type of binding does this book have? A: This book is available in hardcover binding.
- Q: Is this book suitable for beginners in management? A: Yes, the book presents concepts in an accessible manner, making it suitable for both beginners and experienced professionals in management.
- Q: Does this book include case studies or practical examples? A: While the book emphasizes theoretical insights, it also provides practical applications to help readers implement the strategies discussed.
- Q: What category does this book fall under? A: The book falls under the category of Management Science.
- Q: Is the book in new condition? A: Yes, the book is in new condition.