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The key to bridging your global innovation gapIn todays global economy, it would be shortsighted to rely solely on local resources for newproduct innovations. Instead, knowledge and activity critical to innovation most likely lie outside your companys home territoriessometimes far outside. And this distance makes it harder than ever to obtain and integrate these resources, eating away at your competitive edge.How to tackle this challenge? In Managing Global Innovation, INSEADs Yves L. Doz and Keeley Wilson show you how to build and leverage a global innovation network. Drawing on extensive research and reallife company examples, they walk you through a set of practical frameworks for acquiring and integrating innovationcritical knowledge from multiple sources. Youll learn to optimize your innovation footprint, improve communication and receptivity, and enhance collaboration in order to succeed on a global scale.Based on indepth research within more than three dozen corporationsincluding Citibank, Essilor, GE, GlaxoSmithKline, HP Labs, HP Singapore, Nokia, Novartis, Shiseido, Siemens, Snecma, Synopsys, and Xeroxthis book bridges theory and practice.Managing Global Innovation gives you the tools to harness critical expertise from around the globeand channel it into your innovation programs.
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