Managing Media Convergence: Pathways To Journalistic Cooperation,Used

Managing Media Convergence: Pathways To Journalistic Cooperation,Used

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From newsrooms to sales departments to Internet sites and converged information platforms, the business of information has changed and continues to change dramatically. In Managing Media Convergence: Pathways to Journalistic Cooperation, author Kenneth Killebrew examines media management from a fresh perspective, exploring how to best manage creative people in times of change.This new addition to Blackwell Publishings Media and Technology series discusses the role of the journalist/broadcaster and other creative people charged with providing information in newly emerging crossplatform environments of converged media. By investigating creativity coupled with notions of power, convergence, the changing work environment and traditional management methods Managing Media Convergence unravels the dilemma of how to retain highly creative people. The necessary skill sets to achieve in a converged media world of those who would manage and those who would be managed are clarified and contrasted against traditional organizational approaches. Managerial expediency, efficiency, and effectiveness are considered through discussions of best practices and case studies.With the bottomline focus of todays media management on increasing profits and cash flow, Managing Media Convergence shows how workers and managers can successfully meet the challenges of the new media workplace.

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We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.

Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.

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Warranty

We provide a 2-year limited warranty, from the date of purchase for all our products.

If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.

This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).

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