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Manana Es San Peron: A Cultural History of Peron's Argentina (Latin American Silhouettes),New
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The regime of Juan Pern is one of the most studied topics of Argentina's contemporary history. This new book_an English translation of a highly popular, critically acclaimed Spanish language edition_provides a new perspective on the intriguing Argentinian leader. Mariano Plotkin's cultural approach makes Pern's popularity understandable because it goes beyond Pern's charismatic appeal and analyzes the Pernist mechanisms used to generate political consent and mass mobilization. Maana es San Pern is the first book to focus on the cultural and symbolic dimensions of Pernism and populism. Plotkin also presents important material for the study of populism and the modern state in this region.Maana es San Pern explores the creation of myths, symbols, and rituals which constituted the Peronist political imagery. This political imagery was not designed to reinforce the legitimacy of a political system defined in abstract terms, but to assure the undisputed loyalty of different sectors of society to the Peronist government and to Pern himself. The evolution of the institutional framework that made the creation of this symbolic apparatus possible is also discussed.This wellresearched book shows the methods designed by the Pernist regime to broaden its social base through the incorporation and activation of groups which had traditionally occupied a marginalized position within the political systemnonunion workers, women, and the poor. Plotkin investigates how Pern used the education system to build his popularity. He examines the public assistance programs financed through the Eva Pern Foundation, and demonstrates how they were used to politicize women for the first time. He explains how Eva Pern and the Pernist regime not only tried to gain the support of women as voters but also as potential 'missionaries' who would spread the Pernist word in the privacy of their homes.This wellwritten and engaging account of one of Latin America's most colorful and appealing leaders is an excellent resource on Argentina and Latin American history and politics.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.