Title
Mapping Experiences: A Complete Guide To Creating Value Through Journeys, Blueprints, And Diagrams
Delivery time: 8-12 business days (International)
Customers Who Have Inconsistent, Broken Experiences With Products And Services Are Understandably Frustrated. But Its Worse When People Inside These Companies Cant Pinpoint The Problem Because Theyre Too Focused On Business Processes. This Practical Book Shows Your Company How To Use Alignment Diagrams To Turn Valuable Customer Observations Into Actionable Insight. With This Unique Tool, You Can Visually Map Your Existing Customer Experience And Envision Future Solutions.Product And Brand Managers, Marketing Specialists, And Business Owners Will Learn How Experience Diagramming Can Help Determine Where Business Goals And Customer Perspectives Intersect. Once Youre Armed With This Data, You Can Provide Users With Real Value.Mapping Experiences Is Divided Into Three Parts: Understand The Underlying Principles Of Diagramming, And Discover How These Diagrams Can Inform Strategy Learn How To Create Diagrams With The Four Iterative Modes In The Mapping Process: Setting Up A Mapping Initiative, Investigating The Evidence, Visualizing The Process, And Using Diagrams In Workshops And Experiments See Key Diagrams In Action, Including Service Blueprints, Customer Journey Maps, Experience Maps, Mental Models, And Spatial Maps And Ecosystem Models
By changing our most important processes and
products, we have already made a big leap forward. This ranges from the
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⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.
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Frequently Asked Questions
- Q: What is 'Mapping Experiences' about? A: 'Mapping Experiences' is a practical guide that teaches businesses how to use alignment diagrams to transform customer observations into actionable insights, improving overall customer experience.
- Q: Who is the author of 'Mapping Experiences'? A: The book is authored by James Kalbach, who is known for his expertise in experience mapping and customer journey design.
- Q: What topics are covered in the book? A: The book covers the principles of diagramming, the mapping process, and includes key diagrams such as service blueprints and customer journey maps.
- Q: How many pages does 'Mapping Experiences' have? A: 'Mapping Experiences' contains 379 pages, providing a comprehensive exploration of experience mapping.
- Q: What is the binding type of this book? A: The book is available in paperback binding, making it easy to handle and read.
- Q: When was 'Mapping Experiences' published? A: 'Mapping Experiences' was published on May 31, 2016, and is currently in its first edition.
- Q: Is 'Mapping Experiences' suitable for beginners? A: Yes, the book is designed to be accessible for both beginners and experienced professionals in product management and marketing.
- Q: What is the main benefit of using alignment diagrams as suggested in the book? A: Alignment diagrams help businesses identify the intersection between business goals and customer perspectives, leading to improved customer value.
- Q: Can this book help with strategic planning? A: Absolutely, 'Mapping Experiences' provides tools and methodologies that can inform strategic planning and decision-making processes.
- Q: Are there practical exercises included in the book? A: Yes, the book includes practical guidance on creating diagrams and using them in workshops and experiments, enhancing the learning experience.