Title
Markenbedeutung und management im Industriegterbereich: Einflussfaktoren, Gestaltung, Erfolgsauswirkungen (German Edition),Used
Delivery time: 8-12 business days (International)
Product Description Markus Richter untersucht die Bedeutung und das Management von Marken in ber 300 Industriegterunternehmen. Er identifiziert Faktoren, welche die Bedeutung von Industriegtermarken beeinflussen, und zeigt die wesentlichen Stellhebel fr erfolgreiches Markenmanagement im Industriegterbereich auf. Review "Die bisher fundierteste Arbeit zur Markenfhrung im B2BBereich." www.markenlexikon.com, 29.05.2008 From the Back Cover Markenpolitische Fragestellungen beschftigen seit langem Marketingforschung und praxis. Allerdings beziehen sich diese fast ausschlielich auf den Konsumgterbereich. Die Rolle von Marken im Industriegterbereich ist dagegen noch weitgehend ungeklrt. Markus Richter untersucht die Bedeutung und das Management von Marken in ber 300 Industriegterunternehmen. Er identifiziert Faktoren, welche die Bedeutung von Industriegtermarken beeinflussen, und zeigt die wesentlichen Stellhebel fr erfolgreiches Markenmanagement im Industriegterbereich auf. Gleichzeitig liefert er einen Beleg dafr, dass erfolgreiche Industriegtermarken den Markt und Unternehmenserfolg von Industriegterherstellern nachhaltig verbessern. About the Author Dr. Markus Richter promovierte bei Prof. Dr. Dr. h.c. Christian Homburg am Lehrstuhl fr ABWL und Marketing I der Universitt Mannheim. Er ist im Bereich Unternehmesstrategie und planung des internationalen Automobilzulieferunternehmens Hella ttig.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.