Title
Markenimagekonfusion als Managementherausforderung: Zum Problem einer gedchtnisbasierten und Point of Sale induzierten verwirren,Used
Delivery time: 8-12 business days (International)
Product Description JanPhilipp Weers untersucht das Phnomen Markenimagekonfusion und die Bedeutung des Point of Sale fr dessen Entstehung. Handlungsempfehlungen fr das Markenmanagement bei Herstellern und Hndlern werden aufgezeigt. From the Back Cover Marken werden heutzutage von vielen Nachfragern als wenig differenziert und kaum glaubwrdig wahrgenommen. Mit der Zunahme von profillosen Markenimages steigt die Konfusion des Nachfragers. Die im Gedchtnis abgespeicherten Markenimages knnen nicht mehr sinnvoll strukturiert und damit auch nicht als Orientierungshilfe im Kaufprozess eingesetzt werden. In der Folge steigt in vielen Mrkten der Preisdruck, weil die Nachfrager sich aufgrund fehlender Differenzierungsmerkmale eher am Preis als an der Marke orientieren. JanPhilipp Weers untersucht eingehend das Phnomen Markenimagekonfusion und schliet damit eine Forschungslcke, die die Marketingliteratur bislang offen gelassen hat. Der Autor deckt zudem anhand einer empirischen Studie das Ausma von Markenimagekonfusion auf und analysiert, inwieweit der Point of Sale Markenimagekonfusion induziert. Auf der Basis dieser Erkenntnisse leitet er Handlungsempfehlungen fr das Markenmanagement bei Herstellern und Hndlern ab. About the Author Dr. JanPhilipp Weers promovierte bei Prof. Dr. Christoph Burmann am Lehrstuhl fr innovatives Markenmanagement der Universitt Bremen.
By changing our most important processes and
products, we have already made a big leap forward. This ranges from the
increased use of more sustainable fibers to the use of more
environmentally friendly printing processes to the development of
efficient waste management in our value chain.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.