Title
Markenmanagement: Der Brand Management Navigator Markenfhrung im Kommunikationszeitalter (German Edition),New
Delivery time: 8-12 business days (International)
Product Description Wie kann eine zeitgeme Konzeption der Marke und ihres Managements aussehen, die einen Erklrungsansatz und einen Handlungsrahmen fr den Umgang mit den aktuellen Problemen, Herausforderungen und Entwicklungen im Markenmanagement bietet? Book Description Zeitgemes Markenmanagement wissenschafltich fundiert From the Back Cover Bei der Einfhrung neuer Marken ist von Flopraten von bis zu 95% aller Flle auszugehen. Und das trotz der Flle des Informationsangebotes zur Positionierung von Marken und Ratschlgen zum Vermeiden der gngigsten Fehler. Die Folgerung liegt nahe, dass heute die Annahmen des traditionellen technokratischen Markenmanagements nur noch sehr eingeschrnkt plausibel sind. Der wichtigste Grund liegt in der neuen Evolutionsstufe, auf der sich die Marke befindet. Marke und Kommunikation sind zu einer untrennbaren Einheit zusammengewachsen. Dadurch sind Markenentwicklungen schwer prognostizierbar und kaum noch gezielt steuerbar geworden. Die Konsequenz ist, dass sich das Markenmanagement in einer Neuorientierung befindet. Die Marke wird als ein Kommunikationsangebot an den Konsumenten und Kunden aufgefat, das kommunikative Anschluhandlungen auslsen soll. Die Frage, die im Mittelpunkt des Buches steht, lautet entsprechend: Wie kann eine zeitgeme Konzeption der Marke und ihres Managements aussehen, die einen Erklrungsansatz und einen Handlungsrahmen fr den Umgang mit den aktuellen Problemen, Herausforderungen und Entwicklungen im Markenmanagement bietet? About the Author Dr. Jrg Tropp habilitierte am Institut fr Medien und Kommunikationswissenschaft der Universtt Halle/Saale und ist Managementberater.
By changing our most important processes and
products, we have already made a big leap forward. This ranges from the
increased use of more sustainable fibers to the use of more
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efficient waste management in our value chain.
Shipping & Returns
Shipping
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Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.