Title
Markenmanagement im Handel: Von der Handelsmarkenfhrung zum integrierten Markenmanagement in Distributionsnetzen Strategien Ko,Used
Delivery time: 8-12 business days (International)
Product Description Das erste wirklich umfassende Buch zum Markenmangement im Handel. Book Description Handelsmarken erfolgreich managen From the Back Cover Markenmanagement und Markenstrategie werden fr den Handel immer wichtiger. Er darf sich aber nicht nur auf das Thema 'Handelsmarken' beschrnken, sondern muss das Wechselspiel zwischen Handelsmarken, Betriebstypenmarken und hndlergefhrten Dienstleistungsmarken aktiv gestalten. Dieses Buch gibt erstmals einen berblick ber die hierfr ntigen konkreten Instrumente und bercksichtigt dabei auch die wachsende Bedeutung des ECommerce. Besonders wertvoll: viele Fallbeispiele und ein Glossar. About the Author Prof. Dr. Dieter Ahlert ist Direktor des Instituts fr Handelsmanagement an der Universitt Mnster. Peter Kenning, DiplomKaufmann, promoviert in Mnster zum Thema Management von Handelsmarken und ist vielfacher Autor von Fachartikeln. Dirk Schneider, promovierter DiplomKaufmann, ist Partner bei OC & C Strategy Consultants in Dsseldorf. Einer seiner Beratungsschwerpunkte liegt beim Einzelhandel. Schneider ist CoAutor der beiden erfolgreichen GablerBcher 'MarkenPower' und 'EShopping'.
By changing our most important processes and
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increased use of more sustainable fibers to the use of more
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efficient waste management in our value chain.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.