Title
Markenmanagement in Medienunternehmen: Ansatzpunkte zur Professionalisierung der strategischen Fhrung von Medienmarken (Schrifte,Used
Delivery time: 8-12 business days (International)
Product Description Philipp Bode zeigt die Relevanz der Marke als eine zentrale Gestaltungsvariable fr Medienunternehmen auf und arbeitet zahlreiche Ansatzpunkte fr die Ausschpfung von Markenpotenzialen heraus. From the Back Cover Marken spielen in der Medienindustrie aufgrund des steigenden Wettbewerbsdrucks, und der Angebotsvielfalt und sowie der anhaltenden Dynamik der Rahmenbedingungen eine immer bedeutendere Rolle. Philipp Bode zeigt die Relevanz der Marke als eine zentrale Gestaltungsvariable fr Medienunternehmen auf und arbeitet zahlreiche Ansatzpunkte fr die Ausschpfung von Markenpotenzialen heraus. Er stellt die Konfigurationsoptionen fr ein strategisches MarkenPortfoliomanagement, die Mglichkeiten von Markenleitbildern als Identifikationsanker und die Realisierung von Synergien sowie die Ausgestaltung strategischer MarkenManagementsysteme in den Mittelpunkt seiner Untersuchung. About the Author Dr. Philipp Bode promovierte bei Prof. Dr. Max J. Ringlstetter am Lehrstuhl fr Allgemeine Betriebswirtschaftslehre, Organisation und Personal der Katholischen Universitt EichstttIngolstadt. Er ist fr eine strategische Unternehmensberatung ttig.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.