Title
Markenpolitik des Bankbetriebs: Grundlagen und empirische Studien (Oikos Studien zur konomie) (German Edition),Used
Delivery time: 8-12 business days (International)
Bei Untemehmen, die physisch greifbare und leicht differenzierbare GOter herstellen, ergeben sich assoziierte und zugescMtzte Eigenschaften oft aus dem Produkt, d. h. sie lassen sich meist direkt ableiten. Bei Dienstleistungen und insbesondere bei Dienstleistungen urn das Geld, dem neutralsten aller GOter, sind die assoziierten und zugescMtzten Qualitaten weniger stringent vorge geben. Das einzelne Bankprodukt kann sich in der Regel nicht als eigenstM dige arke entwickeln, vielmehr erhalt die Institution als Ganzes ein Image, das der Untemehmung und deren Dienstleistung eine Markenqualitat und ein Markenimage zuordnet Image und Ruf, die sich in der Etablierung einer 'Marke' manifestieren, konnen fOr den Erfolg am Markt entscheidend sein. In der vorliegenden Studie analysiert Markus Weber die Markenbildung und Markenpolitik nicht nur detailliert, sondem prasentiert sie auch informativ und interessant. Bei ihm kann man nachvollziehen, daB die Kreation einer Marke sowohl eine spannende Marketingaufgabe als auch entscheidend fOr den Erfolg sein kann. Die besondere Verbindung zwischen der Leistung und dem Image bei der Markenpolitik einer Bank stellt der Autor auch im Zusammenhang mit der gewahlten Strategie und dem dafOr geeigneten Instrumentarium dar und bietet dam it auch dem Praktiker viele wertvolle Anregungen.
By changing our most important processes and
products, we have already made a big leap forward. This ranges from the
increased use of more sustainable fibers to the use of more
environmentally friendly printing processes to the development of
efficient waste management in our value chain.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.