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If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, withing 24 hours on weekdays.
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Product Description Sandra Haas entwickelt ein prozessuales Planungs und Entscheidungsmodell, welches Unternehmen bei der Feststellung von Portfolioschwchen, der Entscheidung zur Durchfhrung von Portfoliobereinigungen sowie bei der Festlegung der zu bereinigenden Marken und der Art und Weise ihrer Herauslsung aus dem Portfolio Hilfestellungen bietet. From the Back Cover Markenportfoliobereinigungen stellen eine strategische Manahme dar, bei der Unternehmen einzelne oder mehrere Marken aus ihrem Markenbesitz entfernen. Sandra Haas entwickelt ein prozessuales Planungs und Entscheidungsmodell, welches Unternehmen bei der Feststellung von Portfolioschwchen, der Entscheidung zur Durchfhrung von Portfoliobereinigungen sowie bei der Festlegung der zu bereinigenden Marken und der Art und Weise ihrer Herauslsung aus dem Portfolio Hilfestellungen bietet. Durch die Integration von ber 60 Einzelfallstudien sowie von Analysebeispielen aus der Marktforschungspraxis ergibt sich ein ausgeprgter Bezug zur Unternehmenspraxis. About the Author Dr. Sandra Haas promovierte bei Prof. Dr. Thorsten Raabe am Lehrstuhl fr Absatz und Marketing der Universitt Oldenburg.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
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⚠️ California Proposition 65 Warning: Some products sold on this website may expose you to chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm. For more information, visit www.P65Warnings.ca.gov.
