Markenportfoliobereinigungen: Entwicklung eines Planungsprozesses zur Strategieformulierung (German Edition),New

Markenportfoliobereinigungen: Entwicklung eines Planungsprozesses zur Strategieformulierung (German Edition),New

SKU: DADAX3834924067 In Stock
Sale price$89.53 Regular price$127.90
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Delivery time: 3-5 business days (USA)
Delivery time: 8-12 business days (International)
15 days return policy
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Product Description Sandra Haas entwickelt ein prozessuales Planungs und Entscheidungsmodell, welches Unternehmen bei der Feststellung von Portfolioschwchen, der Entscheidung zur Durchfhrung von Portfoliobereinigungen sowie bei der Festlegung der zu bereinigenden Marken und der Art und Weise ihrer Herauslsung aus dem Portfolio Hilfestellungen bietet. From the Back Cover Markenportfoliobereinigungen stellen eine strategische Manahme dar, bei der Unternehmen einzelne oder mehrere Marken aus ihrem Markenbesitz entfernen. Sandra Haas entwickelt ein prozessuales Planungs und Entscheidungsmodell, welches Unternehmen bei der Feststellung von Portfolioschwchen, der Entscheidung zur Durchfhrung von Portfoliobereinigungen sowie bei der Festlegung der zu bereinigenden Marken und der Art und Weise ihrer Herauslsung aus dem Portfolio Hilfestellungen bietet. Durch die Integration von ber 60 Einzelfallstudien sowie von Analysebeispielen aus der Marktforschungspraxis ergibt sich ein ausgeprgter Bezug zur Unternehmenspraxis. About the Author Dr. Sandra Haas promovierte bei Prof. Dr. Thorsten Raabe am Lehrstuhl fr Absatz und Marketing der Universitt Oldenburg.

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To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.

Shipping & Returns

Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.

Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.

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We provide a 2-year limited warranty, from the date of purchase for all our products.

If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.

This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).

Warranty

We provide a 2-year limited warranty, from the date of purchase for all our products.

If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.

This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).

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Secure Payment

Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.

We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.

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