Title
Markensterben: Ursachen und auslsende Akteure der Markenwertvernichtung (German Edition),Used
Delivery time: 8-12 business days (International)
Product Description Markensterben ist ein weit verbreitetes Phnomen, das bisher nur fragmentiert erforscht wurde. Isabel Breiter entwickelt ein Erklrungsmodell fr dieses Phnomen und erarbeitet eine tragfhige Definition. Anhand von Praxisbeispielen zeigt sie mgliche Sterbeursachen auf und fundiert sie theoretisch mithilfe betriebswirtschaftlicher Forschungserkenntnisse. Ihr Erklrungsmodell zeigt die Multikausalitt von Markensterbeprozessen, die sich in ihrer Form und Geschwindigkeit unterscheiden. Die Ergebnisse zu den Ursachen des Markensterbens knnen dazu beitragen, Therapien und Frhwarnsysteme zu entwickeln, um Markenwertverluste zu reduzieren. Review '[Breiters] Erklrungsmodell zeigt die Multikausalitt von Markensterbeprozessen, die sich in ihrer Form und Geschwindigkeit unterscheiden. Damit ist das Buch auch fr Firmenlenker interessant, die aufbauend auf ihrem Wissen ber Grnde fr Markensterben Therapien und Frhwarnsysteme entwickeln knnen, um Markenwertverluste in ihrem Betrieb zu reduzieren.' Markenartikel, 32012 From the Back Cover Markensterben ist ein weit verbreitetes Phnomen, das bisher nur fragmentiert erforscht wurde. Isabel Breiter entwickelt ein Erklrungsmodell fr dieses Phnomen und erarbeitet eine tragfhige Definition. Anhand von Praxisbeispielen zeigt sie mgliche Sterbeursachen auf und fundiert sie theoretisch mithilfe betriebswirtschaftlicher Forschungserkenntnisse. Ihr Erklrungsmodell zeigt die Multikausalitt von Markensterbeprozessen, die sich in ihrer Form und Geschwindigkeit unterscheiden. Die Ergebnisse zu den Ursachen des Markensterbens knnen dazu beitragen, Therapien und Frhwarnsysteme zu entwickeln, um Markenwertverluste zu reduzieren. About the Author Isabel Breiter studierte europische Wirtschaft im deutschfranzsischen Doppeldiplom an der Universitt Bamberg. Sie arbeitet in der internen Unternehmensberatung eines Hamburger Versandhandelsunternehmens.
By changing our most important processes and
products, we have already made a big leap forward. This ranges from the
increased use of more sustainable fibers to the use of more
environmentally friendly printing processes to the development of
efficient waste management in our value chain.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
Shipping & Returns
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We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.