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Market Segmentation: How to do it and how to profit from it, revised and updated 4th Edition is the only book that spells out a totally dispassionate, systematic process for arriving at genuine, needsbased segments that can enable organizations to escape from the dreay, miserable, downward pricing spiral which results from getting market segmentation wrong.Nothing in business works unless markets are correctly defined, mapped, quantified and segmented. Why else have hundreds of billions of dollars been wasted on excellent initiatives such as TQM, BPR, Balanced Scorecards, Six Sigma, Knolwedge Management, Innovation, Relationship Marketing and, latterly, CRM? The answer, of course, is because of a structured approach to market segmentation.Market Segmentation: How to do it and how to profit from it, revised and updated 4th Edition provides a structured, nononsense approach to getting market segmentation right. It is an essential text for professionals and students based on a wealth of practical experience and packed with examples and easily used checklists.
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This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is the main focus of 'Market Segmentation: How to Do It and How to Profit from It'? A: The book focuses on providing a systematic process for market segmentation, helping organizations identify genuine, needs-based segments to improve their marketing strategies.
- Q: Who is the author of this book? A: The author of the book is Malcolm McDonald, a recognized expert in the field of marketing and market segmentation.
- Q: What edition of the book is available? A: The available edition is the revised and updated 4th Edition.
- Q: How many pages does this book contain? A: The book contains 512 pages.
- Q: What type of binding does this book have? A: The book is available in paperback binding.
- Q: When was this book published? A: The book was published on October 12, 2012.
- Q: What is the condition of the book? A: The book is in brand new condition.
- Q: Is this book suitable for students? A: Yes, this book is suitable for both professionals and students, as it is based on practical experience and includes examples and checklists.
- Q: What topics does the book cover regarding market segmentation? A: The book covers a structured approach to defining, mapping, quantifying, and segmenting markets effectively.
- Q: Can this book help organizations improve their marketing initiatives? A: Yes, by providing a structured approach to market segmentation, the book can help organizations avoid costly mistakes and improve their marketing initiatives.