Title
Marketbusters: 40 Strategic Moves That Drive Exceptional Business Growth
Delivery time: 8-12 business days (International)
Robust Methods To Identify New Growth Opportunitiesyour Shareholders Demand Growth; Your Company Needs Growth; And Your Career Can Suffer Or Soar Because Of How You Drive Growthor Dont. While Executives Often Talk About Their Great Growth Plans, Very Few Of These Plans Actually Deliver Real Gains In Growth And Profitability. How Do Some Companies Manage To Beat The Odds And Bust Through The Obstacles That Make Explosive Growth So Elusive?In This Handson Guide, Rita Gunther Mcgrath And Ian C. Macmillan Identify Powerful Strategic Moves They Call Marketbustersapproaches That Dramatically Reconfigure Profit Streams In An Industry, Upend Conventional Competition, And Ultimately Deliver Blockbuster Growth.Based On Insights From An Extensive Threeyear Study, Mcgrath And Macmillan Describe Forty Proven Marketbusting Moves And Outline Five Overall Strategies Companies Have Used To Drive New Growth: Change The Customers Total Experience: Make It Simpler, Faster, Or More Beneficial For Customers To Buy From You Reconfigure Your Products And Services: Transform Your Offerings To Make Them Clearly Superior To Competitors Redefine Your Business And Associated Key Metrics: Change How You Do Business Or How Your Customers Do Business In Ways That Dramatically Boost Performance Anticipate Or Exploit Industry Shifts: Capitalize On Changes Before Competitors Do Create A New Market Space: Trigger The Emergence Of A New Marketevery Marketbusting Move Is Illustrated In Practice Through Vivid Company Examplesincluding Cautionary Tales That Alert You To Potential Pitfalls You May Encounter. Actionoriented Tools And Checklists Provide Concrete Guidance In Finding Opportunities Across Your Own Business Platform, Executing Your Chosen Move Successfully, And Exploiting New Opportunities To Maximize Their Bottomline Impact. The Book Also Provides Guidelines For Avoiding Common Implementation Challenges And For Developing The Organizational Alignment Needed To Smooth Execution.New Opportunities For Explosive Growth Are Waiting To Be Unleashed. Marketbusters Is The Field Guide You Need To Develop A Reliable, Robust Approach To Fueling Continuous, Profitable Growth.
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⚠️ WARNING (California Proposition 65):
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For more information, please visit www.P65Warnings.ca.gov.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.