Title
Marketbusters: 40 Strategic Moves That Drive Exceptional Business Growth
Processing time: 1-3 days
US Orders Ships in: 3-5 days
International Orders Ships in: 8-12 days
Return Policy: 15-days return on defective items
Payment Option
Robust Methods To Identify New Growth Opportunitiesyour Shareholders Demand Growth; Your Company Needs Growth; And Your Career Can Suffer Or Soar Because Of How You Drive Growthor Dont. While Executives Often Talk About Their Great Growth Plans, Very Few Of These Plans Actually Deliver Real Gains In Growth And Profitability. How Do Some Companies Manage To Beat The Odds And Bust Through The Obstacles That Make Explosive Growth So Elusive?In This Handson Guide, Rita Gunther Mcgrath And Ian C. Macmillan Identify Powerful Strategic Moves They Call Marketbustersapproaches That Dramatically Reconfigure Profit Streams In An Industry, Upend Conventional Competition, And Ultimately Deliver Blockbuster Growth.Based On Insights From An Extensive Threeyear Study, Mcgrath And Macmillan Describe Forty Proven Marketbusting Moves And Outline Five Overall Strategies Companies Have Used To Drive New Growth: Change The Customers Total Experience: Make It Simpler, Faster, Or More Beneficial For Customers To Buy From You Reconfigure Your Products And Services: Transform Your Offerings To Make Them Clearly Superior To Competitors Redefine Your Business And Associated Key Metrics: Change How You Do Business Or How Your Customers Do Business In Ways That Dramatically Boost Performance Anticipate Or Exploit Industry Shifts: Capitalize On Changes Before Competitors Do Create A New Market Space: Trigger The Emergence Of A New Marketevery Marketbusting Move Is Illustrated In Practice Through Vivid Company Examplesincluding Cautionary Tales That Alert You To Potential Pitfalls You May Encounter. Actionoriented Tools And Checklists Provide Concrete Guidance In Finding Opportunities Across Your Own Business Platform, Executing Your Chosen Move Successfully, And Exploiting New Opportunities To Maximize Their Bottomline Impact. The Book Also Provides Guidelines For Avoiding Common Implementation Challenges And For Developing The Organizational Alignment Needed To Smooth Execution.New Opportunities For Explosive Growth Are Waiting To Be Unleashed. Marketbusters Is The Field Guide You Need To Develop A Reliable, Robust Approach To Fueling Continuous, Profitable Growth.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: How many pages are in the book? A: The book has two hundred seventy-two pages. This length provides a comprehensive exploration of strategic moves for business growth.
- Q: What are the dimensions of the book? A: The book measures six point four six inches in length, one point zero three inches in width, and nine point five eight inches in height. These dimensions make it a convenient size for reading.
- Q: What type of binding does this book have? A: The book is bound in hardcover. This type of binding enhances durability and longevity, making it suitable for repeated use.
- Q: Who are the authors of the book? A: The authors are Rita Gunther McGrath and Ian C. MacMillan. They are recognized experts in business strategy and growth.
- Q: What category does this book fall under? A: The book is categorized under Consulting. It provides strategic insights for business professionals looking to drive growth.
- Q: What is the main focus of the book? A: The main focus is on identifying strategic moves that drive exceptional business growth. It aims to help companies overcome obstacles to achieve profitability.
- Q: How can I apply the strategies in the book? A: You can apply the strategies by following the action-oriented tools and checklists provided. They guide you in finding and executing growth opportunities.
- Q: Is this book suitable for beginners in business? A: Yes, the book is suitable for beginners. It simplifies complex concepts and provides practical examples for understanding business growth.
- Q: What industries can benefit from the strategies in this book? A: Various industries can benefit, as the strategies are designed to be adaptable across different sectors. The insights are applicable to any business seeking growth.
- Q: Are there real-world examples in the book? A: Yes, the book includes vivid company examples. These examples illustrate the marketbusting strategies and highlight potential pitfalls.
- Q: How should I store the book to keep it in good condition? A: Store the book upright in a cool, dry place. This prevents damage to the binding and pages, ensuring its longevity.
- Q: Can I return the book if I'm not satisfied? A: Yes, you can return the book if you're not satisfied. Check the retailer's return policy for specific details on the return process.
- Q: What should I do if the book arrives damaged? A: If the book arrives damaged, contact the seller immediately. They will guide you through the process of obtaining a replacement or refund.
- Q: Is there a warranty on the book? A: No, books typically do not come with a warranty. However, the return policy can provide options if you encounter issues.
- Q: How do I maximize the strategies presented in the book? A: Maximize the strategies by actively applying the tools and checklists to your business. Regularly assess and adapt your approach based on results.
- Q: Does this book provide guidelines for organizational alignment? A: Yes, the book provides guidelines for developing organizational alignment. This is crucial for smooth execution of the strategies discussed.