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Marketdriven Health Care: Who Wins, Who Loses In The Transformation Of America'S Largest Service Industry
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What happens when the demanding consumers who nearly brought the U.S. automobile industry to its knees focus the same kinds of pressure on the industry that represents oneseventh of the U.S. economyhealth care? The health organizations that combine quality, convenience, information, choices, and lower costs will be the winners in this revolution. Regina Herzlinger, chaired professor at the Harvard Business School, distills the facts from the noise surrounding the one industry whose measures of success are life and death. In a thoroughly readable, anecdotal style, she pinpoints the drivers of changethe savvy consumer, the costconscious payer, and the rapidly improving technologythat will revolutionize the American healthcare system. This is a mustread for those in every corner of the immense healthcare web. With its strong narrative style, this is a book that will be read and talked about by everyone concerned about the future of American health care.
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