Author
Bindng
Marketing
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Perfect for students of all backgrounds and interest levels, Pride and Ferrells MARKETING 2010, combines a thorough overview of essential marketing principles with a visually engaging, readerfriendly presentation. This popular, proven text and a full range of supplemental learning resources (including podcasts, videos, and an interactive marketing plan) provide students with the knowledge and decision making skills theyll need to succeed in todays competitive business environment. MARKETING 2010 includes coverage of current marketing strategies and concepts, as well as extensive realworld examples, including material on globalization, customer relationship management, supply chain management, and the latest ecommerce models. The new edition also incorporates important topics drawn from the rapidly changing world of modern business, including social and environmental responsibility, entrepreneurship, and pop culture marketing.
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