Title
Marketing 4.0: Moving from Traditional to Digital,New
Delivery time: 8-12 business days (International)
Marketing has changed foreverthis is what comes nextMarketing 4.0: Moving from Traditional to Digital is the muchneeded handbook for nextgeneration marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brandand they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing subculture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today.Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the worldclass insight you need to make it happen. Discover the new rules of marketing Stand out and create WOW moments Build a loyal and vocal customer base Learn who will shape the future of customer choiceEvery few years brings a 'new' marketing movement, but experienced marketers know that this time its different; it's not just the rules that have changed, it's the customers themselves. Marketing 4.0 provides a solid framework based on a realworld vision of the consumer as they are today, and as they will be tomorrow. Marketing 4.0 gives you the edge you need to reach them more effectively than ever before.
By changing our most important processes and
products, we have already made a big leap forward. This ranges from the
increased use of more sustainable fibers to the use of more
environmentally friendly printing processes to the development of
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⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.
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Frequently Asked Questions
- Q: What is 'Marketing 4.0: Moving from Traditional to Digital' about? A: 'Marketing 4.0' is a handbook that explores the evolution of marketing in the digital age. It provides insights into how to effectively engage customers in an increasingly connected and competitive marketplace.
- Q: Who is the author of this book? A: The book is authored by Philip Kotler, a renowned expert in marketing.
- Q: What are the key topics covered in this book? A: Key topics include the changing power dynamics in the marketplace, the impact of connectivity on consumer behavior, and strategies to effectively reach and engage customers.
- Q: How many pages does the book have? A: The book contains 208 pages.
- Q: What is the publication date of 'Marketing 4.0'? A: 'Marketing 4.0' was published on December 5, 2016.
- Q: Is 'Marketing 4.0' suitable for beginners in marketing? A: Yes, the book is designed to provide foundational marketing insights, making it suitable for both beginners and experienced marketers.
- Q: What type of binding does the book have? A: The book is available in hardcover binding.
- Q: What edition of the book is available? A: This book is available in its first edition.
- Q: What can I learn from 'Marketing 4.0'? A: Readers can learn about the new rules of marketing, how to create impactful customer experiences, and strategies for building a loyal customer base.
- Q: Is this book focused on digital marketing only? A: 'Marketing 4.0' addresses both traditional and digital marketing strategies, emphasizing the transition from traditional methods to digital approaches.