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If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, withing 24 hours on weekdays.
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Sale & Press
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Rediscover the fundamentals of marketing from the best in the businessIn Marketing 5.0, the celebrated promoter of the Four Ps of Marketing, Philip Kotler, explains how marketers can use technology to address customers needs and make a difference in the world.In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including: Artificial Intelligence for marketing automation Agile marketing Segments of one marketing Contextual technology Facial recognition and voice tech for marketing The future of Customer Experience (CX) Transmedia storytelling The WhateverWheneverWherever service delivery EverythingAsAService business model Internet of Things and blockchain for marketing Virtual and augmented reality marketing Corporate activismPerfect for traditional and digital marketers, as well as students and teachers of marketing and business, Marketing 5.0 reinvigorates the field of marketing with actionable recommendations and unique insights.
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birth defects, or other reproductive harm.
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⚠️ California Proposition 65 Warning: Some products sold on this website may expose you to chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm. For more information, visit www.P65Warnings.ca.gov.
