Marketing Across Cultures (6Th Edition),New

Marketing Across Cultures (6Th Edition),New

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SKU: DADAX0273757733
Brand: Pearson
Regular price$68.35
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In An Increasingly Interconnected Global Business Environment, It Is Crucial That Marketers Recognise How A Better Understanding Of Cultural Differences Can Help Improve Performance.Marketing Across Cultures Examines How Multinational Companies Can Appreciate And Adapt To International Diversity. By Comparing National Marketing Systems With Local Commercial Customs, Usunier And Lee Use A Crosscultural Approach That Provides Essential Information On How Marketing Strategies Can Be Implemented In Different National Contexts.Full Of Uptodate Examples, Numerous Illustrations And Using Clear Language, This Text Will Guide Students Through Key Cultural Marketing Issues.

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This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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