Marketing Across Cultures in Asia: A Practical Guide,Used

Marketing Across Cultures in Asia: A Practical Guide,Used

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SKU: DADAX8763000946
Brand: Copenhagen Business School Press
Sale price$31.38 Regular price$44.83
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"A practical, stepbystep guide for international marketers who are targeting the challenging markets of the AsiaPacific region. Packed with useful information and realworld examples, Marketing Across Cultures in Asia is based on the two authors' 35 years of combined handson experience of managing, marketing and negotiating in Asia."

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