Marketing: An Analytical Framework and Perspect,Used

Marketing: An Analytical Framework and Perspect,Used

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SKU: SONG0133577570
UPC: 76092031963
Brand: Prentice Hall
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Product Description This book offers the practical stepbystep guidance and information marketing professionals need to do the job effectively.This is a detailed introduction to the practical side of marketing that professionals must deal with every day. Learn how to analyze markets, evaluate direct mail campaigns, and review sales force performance. The book covers customer satisfaction, loyalty and corporate image issues; quality, design, pricing, promotion, media planning, customer care, and the legal aspects of marketing. Worked calculations and sample survey data show the marketing professional how to take advantage of techniques from statistics, economics, accounting and behavioral science.This book will be valuable to all marketing professionals and students. From the Back Cover This book offers the practical stepbystep guidance and information marketing professionals need to do the job effectively.This is a detailed introduction to the practical side of marketing that professionals must deal with every day. Learn how to analyze markets, evaluate direct mail campaigns, and review sales force performance. The book covers customer satisfaction, loyalty and corporate image issues; quality, design, pricing, promotion, media planning, customer care, and the legal aspects of marketing. Worked calculations and sample survey data show the marketing professional how to take advantage of techniques from statistics, economics, accounting and behavioral science.This book will be valuable to all marketing professionals and students.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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